Matty Matheson signing copies of recent cookbook in Fort Erie
Matty Matheson had planned a three month tour that would have taken him to Japan, Germany, Australia, Scotland and France to promote his new cookbook.
Canceled months ago by COVID-19, the celebrity chef is instead connecting with fans at home in Fort Erie this weekend, signing copies of “Home Style Cookery,” released Tuesday by Abrams Books.
To advance his first writing project, the New York Times bestseller “Matty Matheson: A Cookbook,” he embarked on a North American tour that began in Vancouver and ended in Chicago.
He made a taped virtual appearance on The Today Show on Monday, in addition to a number of other Canadian and US morning shows over the past few days.
“It’s easier than ever. I didn’t have to travel or do anything and it still happens, ”he said of the release of his latest book of recipes unaffected by COVID-19.
“I usually travel without a break. Now I literally do everything from home. “
Matheson has a partnership with Campbell’s and has produced a series of cooking videos for their project from his eat-in kitchen in rural Ridgeway.
Homemade meals made up about half of Matty Matheson: A Cookbook, the other half made up of many restaurant-style recipes. It has sold more than 150,000 copies worldwide.
His latest book is designed to encourage readers to confidently cook food at home.
On Wednesday morning, it was listed on Amazon as the fourth best-selling book in Canada.
Broth, bread, soups, salads, dips are a main ingredient as well as smoking, roasting and grilling.
“This is a tip for everything from home cooking to the more extravagant,” he said.
From Friday through Sunday, pre-registered fans flock to the site of his regular Matty Matheson Meat + Three event, which has been held in Fort Erie since late April and also serves as a fundraiser for Women’s Place in South Niagara.
Books can be bought there, but people who bought one elsewhere are still invited to drop by wearing a mask to get an autograph.
“If someone shows up who bought my book, I don’t refuse them,” he said
Matheson spent his teenage and teenage years in Fort Erie before moving to Toronto.
He and his wife Trish are expecting their third child every day.
A very different time in the world than when his last book came out, he feels comfortable with his family while promoting his latest book.
Instead of flying around the continent like two years ago, on Tuesday he spent time at home in his garden and drove to Niagara Falls to take photos.
“I’m just glad it’s out and people are getting it,” he said.
Its Fort Erie event is in partnership with Kendale Products Ltd., a kitchen appliance supplier that operates under the same roof as Billy Bones BBQ at 465 Central Ave. in Fort Erie.
Matheson has dozens of YouTube videos that have been viewed over a million times.
He has 920,000 followers on Instagram.