Sri Lanka Tourism collaborates with Worldwide Journey Influencers to maintain alive ‘Sri Lankan Vacation’ dream – Adaderana Biz English
The travel destination Sri Lanka is viewed by the global travel community as a “hotspot” with an incredible variety of attractions that go well beyond its cute proportions. It is literally comparable to the resources of an entire vast continent, all wrapped up in a tiny land mass, with the added benefit of an incredible history, culture, and heritage spanning a good 2,500 years.
History tells us that our tiny island is the most enchanting wonderland on the planet, which has ceaselessly attracted explorers, emperors, conquerors and has not even resisted calculating merchants on the silk route who were suddenly high on the spice trail. Since then, Sri Lanka has been inundated with travelers at our gate who are attracted for several reasons.
You come here – one of the world’s most popular travel destinations in Asia – to explore the vibrant natural and cultural diversity, picturesque locations and exotic wildlife in their natural habitat. Sri Lanka is world famous for its 365 days of sunshine, golden beaches, picturesque locations, lush greenery, exotic wildlife and compact with all the gifts of nature.
All of this can be experienced in a day. This makes it a 365 day travel destination that offers the best experiences all year round. With its easy accessibility to reach one destination from another and the vibrant variety of locations, Sri Lanka is one of the most sought after and popular destinations for a flawless travel experience.
With its romantic settings and the scenery of story books, Sri Lanka is a preferred destination for wedding ceremonies. With four natural harbors, Sri Lanka also offers an incomparable destination for cruise tourists.
When the coronavirus pandemic broke out, tourism in Sri Lanka and around the world came to a standstill. The big and small actors from business and industry faced a severe blow. They tended to restrict their tourist activities due to frequent lockdowns, travel bans and health restrictions. Tourist arrivals declined and the entire tourism industry around the world was facing a major challenge like never before.
We firmly believe that the moment the fear of a coronavirus pandemic subsides and airports open their gates to let the travel community escape, they will get to our destination. It can be a long wait for the signs of the times to come. Sri Lanka Tourism analyzes that this pandemic calm offers its silver lining. Sri Lanka Tourism has made a wise choice to stay tuned, get proactive and double-check that the prospect of Post COVID Tourism is safely implemented in favor of Sri Lanka.
During the current global pandemic, social media has been most openly used as a tool for the tourism industry to keep in touch with potential travelers worldwide and create wanderlust.
Social media has increased its usage by over 50 percent in the past 5 to 6 months during the global pandemic. Users are now looking for things to do, places to visit after the pandemic, safest travel destinations, and most importantly, travel inspiration.
At this crucial time, virtual and user-generated content (UGC) are projected to create authentic personal experiences for a travel brand that will heavily rely on future travel decisions. Travel influencers play a key role, providing more realistic inspirational insights into travel and travel information to aid decision-making.
Validation by international travel influencers gives travelers more confidence and motivation in choosing a suitable travel destination to explore with their friends, relatives, family members, loved ones or even alone.
Sri Lanka Tourism commissioned travel bloggers who were commissioned with strong social media from key source markets around the world as part of the Travel Influencer program. Really confirm facts. The aim of this campaign is to avoid hesitation and travel in choosing the island as a preferred, safe travel destination once the doors open to international tourists.
Numerous press trips have been carried out with International Travel Influencers for travel destinations covering various geographic locations on the island, including Jaffna, the central highlands, Anuradhapura, the lesser known province of Sabaragamuwa (Belihuloya) and the suburb of Colombo. These programs showcase a rich diversity and less ascribed places of beauty in Sri Lanka with warm hospitality.
Sri Lanka Tourism hosted US-based Travel You Tuber and blogger Johnny Jens, who runs his channel as @Johnny FD. His sizeable channel audience comes from the US, UK, Australia and Germany, and his posts on YouTube and other social media platforms have generated a slew of views from around the world. He maintains a fan base devoted to sightseeing and exploring previously rare and unheard of sights in Sri Lanka.
In his video vlog, Johnny stated, “It’s super safe to travel within Sri Lanka, and on top of that, I’ve been fortunate to see some of the really cool places I never expected in Sri Lanka, such as Grapes Vineyards in Up North-Jaffna in the Fog Mountains in the central highlands ”.
The SLTPB-Visiting Blogger program has hosted over 150 travel influencers (also recognized as #slbloggers) and content creators since its inception, covering all major inbound source markets. During the lockdown, Sri Lanka Tourism got involved with these travel influencers and encouraged them to re-create various social media posts in Sri Lanka to maintain the visibility and popularity of the destination as a safe and exciting vacation destination under consideration after the pandemic should be.
To keep track of things, Sri Lanka Tourism Kick launched an aggressive travel influencer campaign in February 2020 that welcomed 27 top international travel bloggers and content creators from seven major countries of origin, including the UK, Germany, Australia, Norway and Switzerland. Canada and the US literally setting fire to their audiences’ travel interests worldwide via social media. Sri Lanka Tourism intends to keep this flame alive through strategic online communication.
The influencer group included the first family travel bloggers hosted by Sri Lanka Tourism as part of the Visiting Blogger program. Your arrival here proved to be a valid point to ensure and support the level of security measures that the Sri Lankan authorities have put in place and are following. Good enough to convince practically thriving family bloggers with millions of followers on social media to take their kids to Sri Lanka, literally test their skills against the incredible array of travelers’ attractions, and wet their toes on Sri Lanka’s sandy beaches .
This select segment of influencers has been chosen to generate authentic reasons for influencing global travelers by turning their testimonials into an actual vacation experience in tropical Sri Lanka.
Together, these combined travel influencers created over 540 posts on various travel blogs and popular social media platforms during the COVID 19 pandemic lockdown in the global arena. So far they have reached up to 6 million viewers worldwide. Their estimated total commitments as of August 10, 2020 were a massive 2,590,000. The total commercial value of this combined action is equivalent to LKR 30 million.
Sri Lanka Tourism’s Visiting Blogger Program (VBP) recognizes the strategic importance of maintaining visibility within the select circle of the global travel community and seriously considering Sri Lanka as a surefire travel option once the state of global travel recovers. It continues to initiate various Destination Promotional campaigns that work with them.
As a post-COVID recovery campaign with #SLbloggers (referring to the recreation of travel content), travel influencers from many countries like UK, Switzerland, Italy, USA, Canada, India etc. offered their support by promoting Destination Sri Lanka supported and recommended for their audience as the preferred destination for an exciting post-pandemic travel experience.
Raising Awareness of New Normal Destination Sri Lanka Tourism has developed a social media-focused post-COVID travel destination promotional video to showcase Sri Lanka as a “Still Fun & Safe” destination for global audiences. It will be ready to go as soon as the country announces its reopening to international tourists. Shared among all social media platforms, international travel influencers, digital media and industry stakeholders, it sends a clear global message: “It’s still fun and safe to travel in Sri Lanka”.
It is planned to activate a dedicated content driven influencer campaign by Sri Lanka Tourism targeting key source markets for the destination Sri Lanka including UK, Europe and other key source markets like Australia, India, USA etc. Through this short term campaign, Sri Lanka Tourism is expected to receive collective support from leading travel influencers, especially those who have visited Sri Lanka in the past and those who are able to create new travel content bringing Sri Lanka to millions of people support worldwide.
Sri Lanka Tourism is committed to putting this beautifully abundant destination high on the list of potential travelers as the world’s post-COVID season begins. They are passionate about keeping this traveler’s desires aflame until sooner or later the pandemic hurricanes clear the planet and safely open the floodgates for an influx of global travelers fleeing from months of lockdown in their targeted millions to warm hearted Sri Lanka , the world’s safe haven.