Aggressor Adventures Has Wind In Its Gross sales As Customers Guide Journey
AUGUSTA, Ga .– (BUSINESS WIRE) – While health and safety concerns remain at the fore, many Americans enter 2021 with renewed optimism with the expected vaccine distribution across the country. Some travel brands like Aggressor Adventures® are seeing increased interest and bookings for travel in the New Year. To learn more about the nuances of consumer interest in travel, Aggressor Adventures publishes its Consumer Travel Index, the first in a series of national surveys that measures consumer interest in travel after vaccines are distributed, as well as key motivations for vaccination.
Key results of the survey include:
More than one in three consumers now feel more comfortable when a vaccine is distributed.
One in four consumers plans to return to 2019 vacation levels in 2021.
Every fifth consumer plans to travel more often in 2021.
Consumers rank visits with friends and family, and travel over work and food, as the biggest motivators for getting a COVID-19 vaccine.
“In the last few months we have booked more and more trips from our customers. In a way, we believe vaccine distribution is unleashing the pent-up demand for travel that we saw in late 2020. Our current 26-week outlook is up 25 percent from May 2020, “said Wayne Brown, CEO of Aggressor Adventures. “For those of us in the travel industry, the survey results show a highly anticipated positive shift in sentiment toward travel. We are optimistic for the coming year. ”
For every question in Aggressor’s Travel Survey, the company surveyed Gen X and Baby Boomers with household incomes over $ 75,000 nationwide. The respondents receive the questions by SMS or directly via the 1Q mobile app. This was the brand’s first survey in 2021 and is part of a new Aggressor Adventures Consumer Travel Index, which tracks consumer sentiment every two months, year-round.
“To keep up with changing expectations, attitudes and behaviors about travel, we will publish our Consumer Travel Index every two months, year round,” said Brown. “We look forward to providing our industry peers with data and insights that can help shape their 2021 projections and customer offerings.”
Strengthening the positive mood to travel
In a recent survey by Destination Analysts, more Americans will see travel as a reality in the next three months. This week, 48.9 percent of Americans say they will take at least one recreational trip in the next 12 weeks, up from 37.5 percent. Americans’ openness to travel inspiration peaked in the pandemic at 6.0 on a scale of 0 to 10. Additionally, more Americans see themselves in a travel-ready mood, up to 58.6 percent, the highest level in the pandemic. Eventually, the excitement about travel rose to 6.1 in 2021.
“The proactive measures many travel companies have taken during the protection period are paying off as the destinations have been opened and will continue to open,” says Brown. “This increased demand for travel puts the industry in a prime position to regain strength and have a fantastic year.”
About Aggressor Adventures
Aggressor Adventures® has offered travelers liveaboards for scuba diving and snorkeling, luxury river cruises, and exotic wildlife safaris since 1984. Global locations that the company explores include Bahamas, Belize, Cayman Islands, Cocos Islands, Costa Rica, Cuba, Djibouti, Dominican Republic, Egypt, Galapagos, Hawaii, Indonesia, Maldives, Mexico, Oman, Palau, Red Sea, Roatan, Sri Lanka, Sudan, Thailand and Turks and Caicos Islands. For more information, visit www.aggressor.com or call (800) 348-2628 or (706) 993-2531.