How Social Media Advertising and marketing Methods Assist The Recognition of Your Journey Weblog
People have always loved to travel and share their experiences with others. In the last few days this exchange of information has taken a digital turn and spawned the concept of travel blogs. There are basically two types of travel bloggers.
The first lot are travel lovers who travel as a hobby and whose blogs do not generate any returns. A professional travel blogger selects unexplored destinations and makes them aware of their social media followers. This is done in such a way that the travel expenses incurred can be monetized via the blog.
Considering that a large proportion of tourists look for a place online before planning a trip, there is immense potential for profit from ads if your travel blog has sufficient reach. With the number of travel blogs growing every day and the immense competition in the field, you must have one clearly defined marketing strategy in place to attract views. In this article, we are going to discuss some tips to help you increase the popularity of your travel blog.
Give people something to remember
Position yourself as a layperson and make a list of the things you would like to see from an ideal travel blogger. Sit back and evaluate whether your current platform meets all of the criteria in the list. If there is a loophole, look for ways you can bridge it and deliver quality content to your viewers.
Deliver content that users want to see
While traditional blogs are more about telling a story, travel blogs are most effective when the story is told using high quality pictures, videos, or podcasts. Depending on the stage of travel they are in, a different form of travel content will appeal to your viewers.
This is the first stage that a viewer planning a trip to a specific destination will come to your social media page for information about the culture of the place, the things to visit there, and the indicative budget that is required for the trip. You should create informative blogs with high quality images to help them determine the itinerary.
Once travel plans have taken shape, a traveler creates travel books, hotel reservations, and purchases for the upcoming trip. If your travel blog has posted cost cutting tips, camping ideas, travel safety tools, etc., it will get the attention of people who are at this stage.
By this point, your audience is already on their journey, and blogs filled with pictures will help them have realistic expectations of the journey. You will appreciate the podcasts and videos that share your personal experience most here.
Give your travel stories a personal touch
The golden rule of Travel marketing is the fact that storytelling is more about the journey than the destination. When you write about a trip, you are talking about the emotions you experienced during the different phases. When writing promotional content, make sure it includes some travel info, personal anecdotes, or humor in addition to the traditional CTAs.
That way, the audience can relate to your travels and enjoy your posts. This increases the likelihood of responding to the CTAs the way you’d like. You can go a step further by encouraging them to comment on their opinions on your blogs as it will build engagement and improve your travel brand’s popularity.
Discover different social media platforms
With so many social media platforms available, your marketing strategy needs to be diversified to drive traffic from different media. It is important for a travel blogger to be present on Facebook, Twitter and Instagram if he wants to make a living from his travels. You also need to know what type of content to post on each of these platforms to achieve their full potential.
With Twitter, you need to know your way around and share your content in as few words as possible. As a travel blogger, you can use this medium to create a live feed of your travels by updating the different stages of your trip in real-time tweets.
Instagram is a photo-centric social media platform and an ideal place for travel bloggers. The key to getting the most out of your Instagram feed is to plan your posts by creating multiple repositories of your travelogues. This way you strategically place your good travel images so that your feed maintains its quality.
As of 2020, video will be the most consumed form of content, and travel bloggers can use YouTube for their video marketing. The videos can range from those helping the viewer plan and prepare to those of the actual trip. There are a few Online video editing software With it, you can edit time-lapse videos, city tours and culinary travel videos perfectly.
Facebook is the oldest social media platform on the list and has the largest audience. This should be enough encouragement for you to include this as part of your social media marketing strategy. Since Facebook supports multiple formats, you have the luxury of posting content in multiple formats.
Take special care not to abuse this privilege and only share the best of your content on your Facebook page. You can also search for various travel related Facebook groups to share your posts on. Such groups often have Millions of followers and will go a long way towards increasing your reach.
Have a lead capturing strategy for your blog
To collect good leads, divide your audience into subgroups based on their preferences. Then, create different email marketing lists for each sub-group and share relevant articles with them. Sending out personalized emails to your followers from time to time asking for feedback on your blog or video content is an effective way to build relationships.
When sending email, think of an interesting topic that doesn’t contain spam words like “Free” or “Sale”. Such words can direct the e-mail to the recipient’s junk mailbox. Also, try to keep the post clear and concise. The use of puns, pictures, or GIFs is recommended as this will grab the reader’s attention.
So you can see that social media ushers in a new age in travel marketing. Bloggers who invest their efforts in marketing their brand through such platforms have a better chance of attracting public attention and increasing their blog followers.